Asia is at the heart of a trade boom as significant as anything seen in Europe or North America throughout history. This expansion is being driven by outsourced manufacturing and, increasingly, by Asian consumption of Asia-made products.
At an industry level, Intra-Asia is now the single largest container trade lane in the world. Our APL unit grew its Intra-Asia business by 17% in 2007. These robust demand conditions were accompanied by average revenue per FEU growth of 11%, driven by successful rate restoration programmes.
Asia recorded 21% year-on-year growth in logistics revenue and contributed 23% of overall APL Logistics revenues. We meet our customers’ Asian shipping and logistics needs through three regions – Greater China, South Asia and Asia/Middle East.
Greater ChinaLed by mainland China, this region also encompasses Hong Kong, Macau and Taiwan. APL recently celebrated its 140th anniversary of doing business in China.
The nation of China lifted its 100 millionth container in 2007 and our Group continued to make a major contribution to that total with 46% of our volumes originating or terminating in Greater China. Our order for eight 10,000 TEU capacity ships to be deployed in Asia-Europe helps ensure we will play a major role in China reaching the next 100 million.
While globalisation has delivered opportunity, it has created more complexity, cost and congestion in the international supply chains that touch China. In 2007, we deployed additional innovative services to help overcome these challenges, and extended our OceanGuaranteedSM time-definite service.
We broke new ground with the launch of our “Ocean53™” ocean-capable 53-foot containers. These big boxes are made in Southern China and have been deployed in the Transpacific trade carrying Chinese products to US markets.